Facebook announced today that 44 websites are using Facebook Beacon to allow users to share information from other websites for distribution to their friends on Facebook. These sites are participating in the launch of Beacon, a new way to socially distribute information on Facebook. Beacon is a core element of the Facebook Ads system for connecting businesses with users and targeting advertising to the audiences they want.
The websites participating in Beacon can determine the most relevant and appropriate set of actions from their sites that users can distribute on Facebook. These actions can include posting an item for sale, completing a purchase, scoring a high score in an online game or viewing of video. When users who are logged into Facebook visit a participating site, they receive a prompt asking whether to they want to share those activities with their friends on Facebook. If they do, those friends can now view those actions through News Feed or Mini-Feed stories.
Facebook | Press Releases
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